Insights in health & wellness branding

  

Inktober 2024

25 October 2024   |   Joel Witmer
previous arrow
next arrow
Slider

 

When Dose started participating in Inktober nearly ten years ago, it was an excuse to reconnect with that part of ourselves that lead us into a creative field in the first place. Back when all we needed was a pen, a sheet of paper, and an active imagination. Before there were clients. Before there were notes. When we made art for the sake of making art.   

Today, Inktober is still that.  

But it’s also grown something more: an opportunity to connect.  

Each year, Dose invites everyone within AbelsonTaylor to participate in Inktober alongside us and to hang their work next to ours on a communal art wall. And as the days tick by and more art is hung, without fail you’ll find people gathering to admire it.  

Because when art is shared communities form.  

Inktober has become a locus for bonding over our love of art, of creativity, of expression. We learn about each other: if you ever want to know what excites someone, watch what they draw when they can draw anything in the world. And sometimes we even discover that an account manager is one of the most creative people in the agency.  (People are more than their job titles. It’s nice to be so pleasantly reminded of this.) 

For Dose, Inktober is the way to engage with the wider agency in a way not typically available to us.  

That’s because the people in the wider agency are our clients.  

Working in Dose means making a career out of making art for them 

Sometimes it’s nice to make art for ourselves. 

But it’s even nicer when we get to share it with everyone.   

Share this article:

Head shot of post author Joel Witmer

About the Author

Joel Witmer has been an editor for more than 10 years, the last 4 at AbelsonTaylor. To paint an accurate picture of Joel’s skills and contributions, you’d have to make it a moving picture, because Joel is all about film, editing, animation, and audio. His specialty is documentary film, but he has also earned numerous awards for his editing and narrative work. While he applies his skills to advertising, he recently discovered that he isn’t immune to its powers himself when this dog-lover was guided by an ASPCA commercial to his local shelter, where he naturally adopted…a cat.