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Taking on 2025 with Innovation, Simplicity and Agility

As we enter 2025, I’ve been reflecting on the evolving themes in healthcare marketing that shaped the past year—and how they set the stage for what’s to come this year. One event that stood out was last year’s Pharma CX Marketing Summit in Philadelphia. While AI and omnichannel remained dominant buzzwords at the meeting, the deeper conversations focused on themes...

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